Priceline.com Voyager Gasoline And Grocery Credit Card Still In Direct Mailer

Description

This is a mailer I received long ago that came with the gasoline card along with the grocery card. They are still intact in the mail or I was never opened up fully as shown in the pictures. While Priceline has been very successful and travel these didn’t quite make it. But a great piece of history.
Here is the story
Rising gasoline prices in early 2000 made PRICELINE.COM'S announcement that it would offer gasoline on a name-your-price basis seem well-timed. To obtain their gas, consumers picked the grade of gas, at least three gas stations from a list, and a price. They would then be notified if any stations accepted their bid. Consumers would receive a refund if the pump price dropped below their bid price before they purchased their gas. Offered through WebHouse Club, the name-your-price gasoline service appeared to have garnered little support from the petroleum industry when it launched on May 20, 2000. PRICELINE.COM hoped that the major oil companies and refiners would subsidize part of the savings to attract new customers, but none were willing to participate in the program. As a result, PRICELINE.COM subsidized the consumer discount from different sources, including fees from paying retail partners, revenue from paid advertising on its Web site, and third-party sponsors.
At the beginning of October 2000 PRICELINE.COM announced that it would shutter its WebHouse Club affiliate, through which the company offered name-your-price groceries and gasoline. At the time of the announcement WebHouse Club had been operating for 11 months and had about 2 million grocery and gasoline customers, with some 7,200 grocery stores and 6,000 gas stations participating. The reason given for the closing was that the company was unable to raise enough capital for the coming year to complete its business plan and start turning a profit.